- Year: 2016
- Country: Thailand
- Type: landing
- Market: IT
- Developed elements: Usecases research, UX prototypes, UI design, usability testing
Usecases research
Personas
It is important for Thai IT company to attract users not only from Thailand, but from all over the world. That’s why we identified the following regular users for this service:
1) A product manager from a foreign IT company that is looking for outsourcing in Asia (India, Thailand).
2) A Thai businessman who needs IT support.
3) A member of a foreign startup that is looking for a cheaper product development.
4) An IT specialist that is looking for a job.
2) A Thai businessman who needs IT support.
3) A member of a foreign startup that is looking for a cheaper product development.
4) An IT specialist that is looking for a job.
Ways of usage
Each type of users could perform a certain number of actions in the website. Clients wanted to see a portfolio, technical skills of the team, calculate order value. For potential employee it was necessary to take a look inside the company, to see the work process. All possible scenarios were documented in the table with a list which contained usecases, modules that will satisfy them and examples of same modules from other services.
Online calculator
Creating the online calculator was difficult for us. It was necessary to develop a universal system for calculating order value for different types of users. We identified three types of orders: a website, an application and a program. Each of them was calculated by individual algorithms and showed the approximate order value.
The first design version
GUI development
Design elements
Unique icons
We created a unique icon set especially for this website. We chose the flat desin for that. You can see similar elements on the site backgrounds.
Vector illustrations
Our illustrator created unique pictures for the site. For example, this one illustrate slide section Services - Web Development.
Font Kanit
We faced with the problem of font selection. The thing is that the Thai alphabet is not supported by most internet fonts. Eventually, our UI designer offered the font Kanit, which looked good both in English and Thai versions.
Team presentation
We had a photo session for all employees of the company to show the team in one style. All employees were divided by their profession: designers, programmers, marketers. Each team got its own color.
Video presentation
We shot two videos for better team representation. The first one showed the head programmer, who talked about the benefits of cooperation with Addlink. This video was created for potential company customers. The second one showed the life of the company and was made for potential employees.
Adaptive design
The site is built on a Bootstrap grid based on the content management system Wordpress. The site is completely adaptive, tested on popular browsers. We identified some problems on iPad devices during the testing process. Programmers successfully removed them.