• Year: 2014-2015
  • Country: Ukraine
  • Type: document interchange (SAAS)
  • Market: accounting
  • Developed elements: Usecases research, UX prototypes, UI design, usability testing
In 2014 we began work on redesign of the online accountinging service iFin.ua.




Usability research

Usability research

Usability research

When we started working with the system, it had already had 300,000 users. 10% of them actively used the website 4 times a year. We decided to rebuild the design of the website completely, but there was a risk that loyalty of existing customers could decrease. New innovative and user-friendly interface would have attracted attention of new users, so customer decided to take a risk.

IfinoldUI

Old interface was built on the standard Bootstrap design. We detected the following problems in usability of the product:
  • A large amount of text information that can be replaced with icons
  • Complicated navigation, including document search filters
  • Absence of visual markers which indicate the status of document (accepted, refused, verified, etc.)
IfinoldUI

Design variations

We've developed 2 test interface variants. To create the first one we took docusign.co.uk, drive.google.com as an example. The side panel was an important element of system management here.

Variant of documents list interface

Variant of documents list interface

Document with digital signature

Document with digital signature

Batch processing of documents

Batch processing of documents

Tax invoice design

Tax invoice design

The second one was based on experience of using postal services.

Variant of documents list interface

Variant of documents list interface

Statistics window

Statistics window

Standby status for Request action

Standby status for Request action

Response to the Request window

Response to the Request window

Design elements

Rebranding

Rebranding

Our main objective was to make new interface simple to use. In addition, we had to add an aesthetic UI to it.

Unique icon set

We've developed a set of icons that greatly improved usability of the interface and reduced user's eye strain. We used only 2 colors (blue - neutral, red - some action is expected).
Unique icon set
Navigation by calendar

Navigation by calendar

We created documents navigation by calendar instead of pages. Thanks to this function user could easily find the documents which he had previously submitted.

Modal windows

We maximally simplified the overall look of the interface in order not to confuse new people in accounting sphere. We hide all secondary information in modal windows.
Modal windows
Simplified access to account

Simplified access to account

We made possible to login using electronic keys. Login process became accelerated (you don’t have to enter email and password) and it literally increased level of service security.

Branded ads style

We’ve developed characters that personified iFin employees for advertising purposes. They were used on online banners and printed booklets.
Branded ads style
Development of the new functional

Development of the new functional

After we have installed the new interface of website we developed a new functionality about document interchange between contractors.

  • Invoice exchange between contractors
  • Subscription fee managment
  • Electronic keys purchase

Technologies

Coreldraw X4

Coreldraw X4

Photoshop CC

Photoshop CC

Marvelapp

Marvelapp

Jira

Jira

Css3

Css3

AJAX

AJAX

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